Look for the fascinated ones

Everyone's quick to talk passion. Passionate about weddings, passionate about your wedding, passionate about photography, a deep passion for ceremony, passion for pashin.

Which is cool. But I'm deeply inspired by Jerry Sienfeld's Duke commencement speech where he nailed it:

Find fascination. Fascination is way better than passion. It's not so sweaty.

Passion is so so sweaty, and not terribly sustainable if I may add as a celebrant of 15 years. Fascination in couples, marriage, weddings, relationships, family, events is the common thread I see in my wedding creator friends who have been doing this for a while. I talk to wedding creator friends every day like Omar at By The Wilde or James Day, vendors, people like Mel and Amy that run Wedshed, or the creatives around the globe I'm proud to call friend like Steven Van Elk, and they're not textbook passionate about weddings - they're fascinated by them and you.

They see your friends and family and they're fascinated by how they can take them into a place to celebrate you authentically. They see the other wedding creator decisions you've made and they're fascinated by how your vision is coming together. We hear your story and we're fascinated by how you got here - and where you're going.

I also have a personal fascination with running a sustainable awesome wedding business and it's basically the topic of my Aisle Authority daily email letter to the best wedding creators in the world (yes that's a plug and an invitation, click the link and subscribe, punks) but more than my fascination with running a business I'm deeply fascinated by you and your story.

It's roughly a four hundred trillion to one chance that you exist as a human being. Then the two of you met, and now you're getting married. That my friends, that is fascinating.

💍 Josh Withers is an Australian wedding celebrant based in Hobart who travels the world every week creating meaningful, fun, and honest marriage ceremonies for adventurous couples just like you.

📱 Follow Josh on Instagram, Threads, Facebook, Mastodon, Micro.Blog, or in a Qantas airport lounge somewhere.